About Aquatic Surfaces FL
Aquatic Surfaces FL is a fiberglass resurfacing pool company based in Largo, Florida, known for its craftsmanship and expertise. Before partnering with us, their business relied entirely on referrals, limiting their ability to scale and consistently attract new clients. Additionally, the company had no social media presence, digital content, or an optimized website to support their marketing efforts. They came to us with a clear goal: generate a steady flow of new leads to grow their business beyond referrals.
The Challenge
Aquatic Surfaces FL faced several growth challenges:
1. Reliance on ReferralsTheir business depended entirely on word-of-mouth, resulting in unpredictable project flow.
2. No Online PresenceThey had no content, social media presence, or even a functional website to showcase their work and engage potential clients.
3. Inefficient Lead ManagementWithout a lead management system, they lacked the tools to track, qualify, and engage leads efficiently, leading to missed opportunities.
Services Used
We implemented a comprehensive digital marketing strategy that addressed their specific challenges:
1. Website Development:We designed and launched a conversion-optimized website with a “Free Quote” form, ensuring easy lead capture and encouraging potential clients to take action.
2. Content Creation:We conducted a five-day photoshoot documenting one of their resurfacing projects, producing enough visual content to use across social media, Facebook ads, and their website.
3. Facebook Ads Campaign:We launched Aquatic Surfaces FL’s first-ever Facebook Ads, testing multiple targeting strategies and lead capture methods (lead forms and landing pages) to maximize efficiency.
4. CRM and Automation Setup:We implemented a CRM to centralize incoming leads and set up automations, including SMS sequences, to ensure rapid responses and seamless communication with prospects.
Strength in Numbers
Results Achieved in 4 Months
Aquatic Surfaces FL saw remarkable results within just four months:
200+ Leads Generated: A steady stream of qualified leads helped scale their business beyond referrals.
10X Return on Ad Spend (ROAS): The campaigns yielded impressive results, generating a 10X ROI from their investment in Facebook ads.
Expansion and Growth: Due to the influx of leads, the client hired additional staff to manage appointments and sales.
Conclusion
Aquatic Surfaces FL's partnership with us has transformed their business by introducing them to a new world of digital marketing. In just four months, they moved from relying solely on referrals to running highly effective ad campaigns that generated over 200 leads. With a 10X return on investment and increased client engagement, Aquatic Surfaces FL continues to grow and evolve.
Our work with them is ongoing—we are continually optimizing their ad campaigns, refining audience targeting, and helping them increase their conversion rate. This journey has only just begun, and we look forward to achieving even more milestones as we help Aquatic Surfaces FL unlock their full potential.
If you would like us to help you increase your revenue, lead flow and lead quality. Book a free strategy call with us by clicking the button below.
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